What Is A Capture Page Supposed To Do For Your Business?

http://buildingabrandonline.com/christinaspohr/cp4-6-17/

Why Is A Capture Page Used For

In this post you will learn what is a capture page and how it will help your business.

A capture page is a huge part of the automation process when it comes to setting your business on autopilot.

Meaning you can step away from your business and still generate leads and sales.

Did you get started to work 24/7 in your business? Or work a few hours and spend the rest of the day doing what you love  to do.

I am thinking you started to have more time for yourself and loved ones. ūüôā

That is the reason I got started.

But that is not what happened at first.

I ended up driving around putting sticky notes on cars,

spent hours on social media posting irrelevant, spammy pictures

And talked to people that were not even interested in starting their own business.

I was putting way too much time into pointless tasks that would take me hours to complete with getting little to no results.

So once I discovered this thing called a capture page.

Things started to change.

And the same thing will happen for you when you utilize a capture page.

You will not get free lead capture page templates but I will give you examples.

Down below is the lead capture definition and a lead capture website I use.

 What Is A Capture Page Defined

So what is a  capture page? It is a simple webpage with one purpose to capture visitors information. It can also be called a squeeze page.

This page is specifically designed to capture emails, names, numbers. Then those visitors become your leads.

Think about it you  can send anything to their inbox.

Which is why you want to be very true to what you promised when you send something to your list.

If you are wondering what is a lead capture page, well it is  the same thing. And down below is  a link to lead capture page software I use.

Now you may have heard of the term landing page.

A  landing page is like a home base . It could be your blog  or website.

A  link on your landing page can go to your capture page.

Learn What Is A Capture Page Free Offer

 

So now that you know what is  a capture page and people will give you there information for what they really want which is your free offer.

Some ideas for your free offer could be:

  • Released a course over a certain amount of days.
  • EBook
  • Podcast
  • Checklist or To Do List
  • Webinars: Live or Previous
  • Consulting
  • Free video series

Now let’s talk about what to write on your capture page to get visitors interested in entering their information.

Know your audience and what their problems are. What do they need a solution too?

  1. On the capture page describe a problem your audience is experiencing. It is important to stick with one main topic.  If you have multiple ideas create multiple offers.
  2. Then offer a solution to your audience in exchange for their information. You can create your offers in any of those forms I stated above.
  3. Then make sure to follow through and deliver whatever you promised. You can follow up with an auto-responder.
  4. After you have their information continue to provide value on a regular bases related to what your audience is interested in.

*It is okay to have multiple lists. With different people, and different interests.

Tools you might want to use:

Capture Page: I use LeadPages. I find it to be the best lead capture page.  It costs money but there are so many options. There are free lead capture page and autoresponder options.

I also use a blog that has A built in capture page. http://blognow.christinaspohr.com/

Auto-Responder: I use Aweber.  There are tons of options but I have found I like this one the best. http://aweber.rodandchristina.com/

Now that you know what a capture page is start building you email list with these 13 tips.

http://buildingabrandonline.com/christinaspohr/13-free-email-marketing-tips-to-get-subscribes/

Okay so let’s recap, you learned “what is a capture page” and how to use it to get customers.

Your Friend,

Christina Spohr

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10 Small Business Video Marketing Tips Your Audience Could Use


http://buildingabrandonline.com/christinaspohr/videotips4-4-17/

Use Small Business Video Marketing Tips To Attract More Customers

In this post you will learn 10 small business video marketing tips to attract more customers to your business that are interested in what you are selling. Plus you will learn all the benefits of video marketing for business.

You see when I started marketing I was not making videos.

To be honest I was scared.

Are you scared to make videos?

I would hit the record button and start talking, and want to be perfect, not making a mistake and of  course I would say something wrong and have to stop the recording, delete and start over.

I swear my first video took over 50 takes. Sad right.

My fear hindered me and once I decided to make small business videos YouTube  was a great marketing tool.

So the first five tips will help give you an idea of small business video production.

  1. Remember nothing is easy the first time.

Think about the first time you started something… was it easy?

Maybe like the first time you dribbling a basketball, ranking a YouTube video, tied your shoe laces, read your first words,

Whatever it is you always have to start somewhere.

But the more you practice and persist the better you get. That is why it is important just to start making small business video marketing tips for your company.

2.Think about making a professional video. When producing the video you want to make sure you see your face.

You don’t want your face to be cut ¬†off or that the light is so bad you can’t even see your face.

Also think about the noise. If your recording device sounds muffled or fuzzy, you might want to think about investing in a microphone.

Now you don’t have spend hundred’s of dollars on video equipment. ¬†Down below I give you a list of affordable video equipment ideas on a budget.

  1. Think of one main objective in each video.

Think of one main topic for the video. If you have a lot to say make it in 2 or 3 short videos,  3-5 min.

At the end have a call to action, ask yourself what you want them to do at the end,

Go to a capture page, a fan page, like the video , share the video or comment.

  1. Are you aware of who your audience(target market) is? Do you know what there problems are?

By knowing the answer to these question it will help you make videos that your customers and potential customers will love because you can make videos geared towards them and their needs. ¬†ūüôā

  1. Have you thought of your brand?Are you the Face of your brand? Have you thought about how you want to look on camera?

People are watching the video because they are curious about the headline. But getting to know you in the video is a bonus.

People don’t want to buy from robots or people that wont show there face.

I mean you like to know who you are buying from and make sure the what ever you are buying is legit and not fake.

The Advantages To Small Business Video Marketing Tips

Now that you have an idea of what type of videos you want to be making lets talk about the advantages to small business video marketing tips.

  1. Video Is Powerful.Scrolling through your news feed it is easy to stumble across a video.

Whether you are on Instagram, Facebook, Tumblr, and there are tons of other social media platforms that I am sure you can think of.

Videos are everywhere if you really think about it.  Do you learn things from videos? Do you like to watch videos?

  1. Think about how appealingvideos are to watch. They are fun and a great way to communicate with your audience.

People have a short attention spans and videos can help keep your audience captivated.

  1. Videos help increase trustacross your audience and potential customers.

Your brand can come off as more human and sincere when you make videos for small businesses.

Like I said in 6 videos are powerful and they are everywhere. The more people see of you the more they will trust.

  1. It is nice to have a videos on your  blog or website.

This is a small business video marketing tips to make you look more professional.

Plus when you write a blog post it is nice to throw a video in there because some people may like to watch the video instead of read the blog post.

  1. Videos ¬†In The ¬†Future“Videos will account for almost three-quarters of Internet use in 2017.

By 2019, video traffic will increase¬† to about 80 percent of all Internet traffic.”-business2community

http://www.business2community.com/video-marketing/5-effective-video-marketing-ideas-small-businesses-01766656#6LtdGLyXT1Wc3KOE.97 Videos are great  because you can use video marketing for small local businesses.

Small Business Video Marketing Tips On A Budget

You may not have the money to spend on lights, video equipment or a camera man/woman but these small business video marketing tips below will help you out.

That is okay, I am going to give you video marketing small business tips on a budget.

  • Use your phone it has a camera.
    • I have an android and use, Game Screen Recorder.
  • If you have a little money to splurge. Get a Camera.
    • I have had a Nikon and Canon. One cost $800 the other $500. Just check quality of sound and video recorder when buying your camera. You want it to take pictures and record quality videos
  • Have a microphone for quality sound
  • Tripod for your camera or phone, this way you don’t have to hold your camera.

And most important, have fun! Stressing yourself out before the video will only make you more stressed. Just hit record and roll with it.

Your business video marketing will only get better! ūüôā

Okay lets recap, in this post you learned 10 “small business video marketing tips” to help your business and also a list of affordable video equipment ideas on a budget.

Your Friend

Christina Spohr

Master These 10 Ideas For Blog Posts

Why Have A List of Ideas For Your Blog Posts

In this post you will learn 10 ideas for your blog posts you can use today.

The best part about blogging is it is your words, your ideas

Your posts help your audience become more educated.

It is important to have different blog ideas because you do not want to keep blogging about the same things. So switch it up and make it interesting and engaging for your audience.

You can blog about pretty much anything; food, fitness, clothing, makeup, marketing tips, gardening, DIY projects, and the list could go on.

This is not a blog post ideas generator.  These ideas are meant to be used for multiple blog topics like the ideas I gave you above.

10 Ideas For Blog Posts

Here are 10 ideas for blog posts in your business.

Remember you can use the blog post topics more than once. Think of multiple ideas for one of these points.

  1. Write something personal. Personal blog post ideas would be sharing your success, failures and life lessons.
  2. Create a fun content like a contest.  Fun blog post ideas would be a fitness challenge or a blog challenge. Jokes, videos etc.
  3. Make guides and tutorials. Blog post ideas beauty related would be make up tutorials.
  4. Share a quote that inspires you and write what it means to you.
  5. Think of someone who wants to start what you are doing today, and write a step by step outline telling them what they need to get started.
  6. Publish cheat sheets, checklists and to do lists. An example of fashion blog post ideas would be a cheat sheet of deals available online.
  7. Share something you have read lately that could help your audience.  Blog post ideas lifestyle example is a travel agent sharing an interesting article or travel book.
  8. Do you use any tools or applications that make you day easier?
  9. Write about someone that motivates/inspires you.
  10. Create a list post like the one you are reading now.

What To Do Next With These 10 Ideas For Blog Posts

Now that you know plenty of ideas for blog posts to get you started.

Go start blogging.

Now let’s recap everything you learned.

You learned 10 “ideas for blog posts” that you can use for pretty much any blog theme.

Your Friend,

Christina Spohr

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