Learn Why Using Instagram For Small Business Strategies Will Help Your Brand
In this post you will learn how using Instagram for small business branding and marketing will benefit you.
First let me ask you. Have you looked at your Instagram analytics?
This tells you what posts get the most likes, what posts are preforming the best, and who is liking your posts.
If you do not know how to access your Instagram analytics check out this video I did that shows you exactly how.
Just think of using Instagram as a marketing tool.
And remember it is free.
Unless you want ads but that is for another post. 🙂
Keep reading to find out how to use Instagram for branding and presence.
Why Using Instagram For Small Business Branding And Presence
The best part about using Instagram for small business branding is that it is a visual site.
You can post beautiful, attractive pictures, of your life, your hobbies, your passions, things that motivate you, things you have learned, this list could go on.
This allows your audience to get to know you and your brand in a genuine way.
For example, when I first started marketing I was plastering my company all over my page, but never got much engagement or likes. It was definitely frustrating and upsetting.
“I just wanted people to like my posts. ”
“Why can’t people see the value in this product. It is amazing. ”
Then after reading and watching videos I learned, the problem was in exactly what I was saying.
Once I realized I was posting things “I” wanted to post. Not what my audience was really interested in.
This changed my strategy and I started posting things that my audience and customers enjoyed looking at and reading, my engagement quickly changed.
And the same will happen for you 🙂
Using Instagram For Small Business Marketing
When using Instagram for small business marketing it is important to remember one thing.
This is a social network, so make sure to share unique interesting content.
If you look at your profile and all you do is promote, promote, promote, try a different strategy.
Like the one we talked above. 🙂
So one of the great things about Instagram are the hashtags.
You are about to find out how to use Instagram hashtags for your marketing.
Go to the search bar to find potential followers and customers.
Since you know who your market it you can type in specific #hashtags to things they like or the company they are in.
If you do not know who your target market is,
check out this post, it lays everything out for you.
Now that you have entered in a #specifictargeted hashtag go through and like, comment and engage with those people.
Share lots and lots of love without even expecting anything in return.
And that love will be reciprocated. But from the people you least expect. 🙂
So let’s recap everything you learned on “using Instagram for small business” branding and marketing tips.
The best part about using Instagram for small business branding is that it is a visual site. Easy to share your brand.
You also learned how to use #specific hashtags to find your potential followers and customers.
Leave a COMMENT let me know if you use hashtags in your marketing?
Do you like using hashtags?